BT Bright Toolkit Simple tools for smarter decisions
Free selling price calculator

What should you charge?

Use this free calculator to estimate a selling price based on your cost and your target profit margin or markup. It is useful for products, freelance packages, digital goods, and small-business pricing decisions.

Use the calculator See margin tool
Target margin Target markup Estimated selling price

Selling price calculator

Enter your cost, choose whether to price by margin or markup, then enter your target percentage. The calculator estimates what you should charge.

Your direct cost to create or fulfill one unit, service, or package.
The margin or markup target you want to price around.
Choose whether your target percentage is a margin target or a markup target.

This tool handles basic pricing math. It does not include tax, discounts, overhead, or market-based pricing strategy unless those are already included in your cost.

Recommended selling price
$0.00
This is the estimated price based on your selected target margin or markup.
Estimated profit
$0.00
Profit per unit at the calculated selling price.
Resulting margin
0%
The profit margin produced by the calculated selling price.
Price confidence check
0%
Add your numbers to see how strong your target pricing looks.

Margin pricing vs markup pricing

These methods sound similar but they work differently. Margin pricing starts from your target percentage of revenue. Markup pricing starts from your cost, then adds a percentage on top. Because they use different starting points, the same number will produce different selling prices.

This tool lets you choose the method that matches how you think about pricing so you can get a cleaner estimate faster.

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